Case Study: Cloudera achieves 30+ business deals with Bombora ABM insights

Cloudera drives 30+ deals with Bombora

Cloudera, a provider of a modern data management and analytics platform, faced the challenge of prioritizing its target accounts with a limited paid media budget. They needed to avoid wasting resources and identify which accounts were most receptive to their messaging. To solve this, they engaged Bombora to help analyze account intent data.

Using Bombora's Company Surge intent data, Cloudera was able to focus its efforts on accounts demonstrating the greatest purchase intent. This hyper-targeted strategy, deployed across multiple channels, resulted in over 30 significant business deals being directly attributed to the campaign, delivering a measurable ROI and greatly impressing company executives.

Cloudera