Case Study: Cloudera cuts website landing costs in half with Bombora Company Surge

Cloudera cuts cost per website landing in half with Bombora

Cloudera, an enterprise data cloud platform, needed to adjust its digital marketing strategies to better align its messaging with interest among targeted accounts. Their challenge was to serve digital ads that met predicted interest to increase awareness and engagement. To address this, Cloudera partnered with vendor Bombora and utilized its Company Surge data.

Bombora's solution involved piloting a predictive model using historical Company Surge data to forecast when a target business might be interested in Cloudera’s product and which message to deliver. This model performed with 98% accuracy. The results were impressive: Cloudera cut its cost per website landing in half, achieved 50% target-industry engagement, and improved its reach of target accounts by 96% compared to prior activities.

Cloudera