Case Study: Box achieves a 75% conversion lift with Bombora

Box achieves a 75% conversion lift with Bombora

Box, a company providing an Intelligent Content Cloud, faced challenges in identifying and engaging high-priority website visitors within the Life Sciences vertical. Their previous identity resolution provider delivered low match rates, inaccurate data, and limited intelligence, which impeded their sales and marketing teams. To fuel growth, Box needed a better way to accurately identify anonymous traffic and gain deeper insights into visitor behavior, leading them to explore solutions from Bombora.

By implementing Bombora's Visitor Insights, Box gained best-in-class identity resolution and intent data. This allowed them to accurately identify visitors, serve them tailored content, and seamlessly integrate the data across their entire tech stack. In an A/B test targeting Life Sciences visitors, Bombora's solution helped Box achieve a 75% lift in conversion rates, significantly boosting engagement and enabling the company to exceed its revenue goals for the vertical.

Box