Case Study: AppFolio achieves higher account penetration and saturation with Bombora’s B2beacon

AppFolio boosts account penetration 27% with Bombora

AppFolio, a cloud-based tech company serving the real estate industry, sought to elevate the performance and measurement of its key account-based marketing (ABM) campaigns. Their challenges included an inability to make real-time campaign optimizations and difficulty linking ad spend to account-level outcomes. To address this, they partnered with vendor Bombora to test its B2beacon™ solution against their existing ABM platform.

Bombora’s B2beacon™ solution, implemented with the help of AppFolio's agency, provided enhanced control through real-time reporting and account-level frequency capping. This resulted in a 27% increase in account penetration, a 25% increase in account saturation, and a 27% reduction in CPMs. The solution from Bombora delivered superior performance across all key metrics, providing AppFolio with the visibility and data-driven insights needed for campaign success.

AppFolio