Case Study: a $50 billion global financial services business boosts sales conversion with Bombora

a $50 Billion Global Financial Services Business boosts conversions 4x with Bombora

A $50 billion global financial services business faced challenges improving the ROI of its outbound sales team, which relied on cold calling and emailing. This resulted in low conversion rates, lengthy sales cycles, high churn, and limited engagement. They needed a privacy-compliant solution to generate warm leads for their sales team and turned to Bombora for its Intent and Visitor Insights data.

Bombora integrated its Company Surge Intent data into the client's Salesforce to help sales prioritize in-market accounts and provided recommended talk tracks. They also implemented Visitor Insights to identify anonymous web traffic, creating new warm leads. This approach led to a conversion rate four times higher than cold leads and a 15% increase in average contract value, directly attributing $800 million in pipeline contributions to Bombora-powered insights.