Case Study: 8×8 boosts LinkedIn ad engagement by 67% with Bombora Company Surge

8×8 boosts Sponsored Newsfeed Ads engagement by 67% with Bombora

The customer, 8x8, a communication contact center, faced the challenge of getting buried in marketing noise on LinkedIn. With a limited budget and a massive competitive pool, they needed to increase their campaign performance to remain cost-effective and reach accounts with the highest purchase propensity. They partnered with vendor Bombora to leverage its Company Surge intent data to address this.

Bombora's solution integrated its Company Surge data with 8x8's LinkedIn Campaign Manager to automate the creation of intent-based audiences. This allowed 8x8 to serve targeted ads only to high-fit accounts actively researching relevant topics. As a result, 8x8 achieved a 67% increase in click-through rates for its Sponsored Newsfeed Ads, creating a more effective and efficient marketing channel.

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