Case Study: VersionOne drives enterprise growth with Bombora intent data

VersionOne - Customer Case Study

VersionOne, an enterprise Agile and DevOps software provider, needed a better way to compete in a crowded market without outspending rivals. After relying heavily on inbound leads, the company faced the challenge of identifying the right target accounts and understanding which ones were actually interested in agile technologies or had active initiatives. It used Bombora’s intent data alongside existing fit and engagement tools to sharpen its account-based marketing strategy.

With Bombora, VersionOne focused on best-fit accounts that were actively researching relevant topics, enabling more targeted messaging, offers, and sales outreach. The approach helped VersionOne engage 88% of target accounts, generate 23% of new enterprise business from those accounts, and produce twice as many sales opportunities compared with its inbound lead strategy.

VersionOne

Jodi Lebow

Director of Demand Generation