Case Study: Veristor boosts engagement and meetings with Bombora Intent Data

Veristor uses Intent data to kickstart campaigns from a verified place of interest

Veristor, a custom solutions provider known for close customer partnerships, wanted to bring more personalization and intelligence into its sales and marketing efforts. The team faced the challenge of getting sales buy-in for a new source of intelligence and needed a way to start from a verified place of interest across campaigns, events, and conversations.

Veristor partnered with Bombora and used Company Surge® intent data to guide sales outreach and marketing programs, including email, events, direct mail, and telemarketing. The results included a 2X increase in email open rates, a 133% increase in click-through rates, an 18% increase in event attendance registration, 2X more meetings booked, and a 3% decrease in opt-outs, helping drive wider adoption across the sales team.

Veristor

Jessica Garrett

Head of Marketing