Case Study: Teradata boosts brand awareness and campaign ROI with Bombora Company Surge®

Teradata measures brand awareness and campaign ROI with Company Surge

Teradata partnered with Bombora to measure the impact of a bold new brand-awareness campaign promoting its “buy answers instead of analytics!” message. The challenge was determining whether the campaign was actually increasing interest in Teradata and justifying the investment with clear evidence of lift.

Bombora used Company Surge® data and a Historical Buyer Journey Analysis to establish a six-month baseline of interest in the Teradata topic before the campaign. During the campaign, Teradata saw a 279% lift in the number of US accounts interested in “Teradata” and a 78% lift in interest among its US-based target accounts, with interest rising most during periods of heavier spending.

Teradata