Case Study: Pegasystems enhances sales and marketing with Bombora Intent Data

Pegasystems taps into Intent data to enhance sales and marketing

Pegasystems, a leading cloud provider for customer engagement and operational excellence, wanted to make its sales and marketing more focused by targeting companies most likely to buy rather than casting a wide net. To do this, Pegasystems worked with Bombora and its intent data capabilities to better understand which topics signaled real buying interest.

Bombora conducted a Historical Intent Analysis using Pegasystems’ closed-won accounts and a control group of inactive prospects, analyzing 18 months of content consumption across more than 250 topics. The analysis identified 75 high-value topics and showed that closed-won accounts had a 284% increase in research behavior versus the control group, helping Pegasystems uncover lookalike prospects and use intent data to improve lead routing, website personalization, targeted advertising, and account-based marketing.

Pegasystems