Case Study: OneLogin doubles marketing engagement and shortens sales cycles with Bombora

OneLogin doubles marketing campaign engagement and drastically shortens sales cycles

OneLogin, a leader in Unified Access Management, needed to manage rapid growth, a broad target market, faster execution, and stronger Sales-Marketing alignment. To improve prioritization and targeting, OneLogin turned to Bombora for intent data, alongside Leadspace’s B2B Customer Data Platform, to enrich and cleanse data, score accounts, and identify prospects showing buying interest.

Bombora’s Company Surge™ helped OneLogin see which accounts were researching relevant topics, enabling more timely and personalized outreach. With Bombora and Leadspace, OneLogin reported 60% better email open rates, 2x email reply rates, a 10% increase in outbound sales pipeline, better-quality ABM target accounts, and much faster sales cycles.

OneLogin

David Tam

Director of Marketing