Case Study: Marketo achieves better account targeting and engagement with Bombora Intent Data

Marketo uses Intent data to find the right accounts for the right moment of engagement

Marketo, a leader in marketing automation, needed to drive more revenue and qualified leads with fewer resources by better identifying the right accounts at the right time. To solve this challenge, the marketing team partnered with Bombora to add Company Surge® Intent data into its own marketing automation platform.

Bombora’s intent data helped Marketo uncover prospects actively researching marketing automation and related topics, improving email, LinkedIn, and ongoing re-engagement campaigns. The results included 107% email open rates versus a standard audience, 46% CTR, 30% total engagement, and 24% CPC, while also supporting “wake the dead” campaigns, lead scoring, and sales routing for hot prospects.

Marketo

Mike Madden

Sr. Manager, Demand Generation CoE & Strategy