Case Study: Industry West boosts campaign engagement 16x with Bombora

Industry West increases engagement through real-time targeted advertising

Industry West, a furniture company focused on “furnishing modern creativity,” wanted to increase engagement from commercial buyers and drive more website visits, but had a limited B2B database to target. To reach the right in-market prospects across different industries and company sizes, it worked with Bombora and Adaptive Campaigns, using Bombora’s B2B demographic and intent data.

Bombora helped Adaptive Campaigns identify businesses in-market for office furniture and tailor real-time creative by company size and user type, delivering the right message and call to action at each stage. The campaign produced strong results: Bombora data strategies performed 3x better than the campaign average, campaign engagement reached 16x the industry benchmark and 9x the static control, and the “Become a member” page achieved a 22% conversion rate.

Industry West

Ian Leslie

Chief Marketing Officer