Case Study: Hushly achieves qualified demand growth with Bombora Company Surge® and LinkedIn advertising

Hushly drives qualified demand using Company Surge® and LinkedIn advertising

Hushly, a SaaS marketing platform in a competitive industry, needed to use its budget wisely while pursuing aggressive expansion goals. The company tested multiple advertising and social platforms over eight months, with LinkedIn emerging as its strongest paid channel, but it wanted even greater efficiency and effectiveness. Bombora’s Company Surge® data, integrated with LinkedIn Campaign Manager, helped Hushly focus targeting on businesses actively researching topics related to its products.

Using Bombora’s Company Surge® with LinkedIn advertising, Hushly saw a 54.5% drop in CPM, a 79% drop in CPC, and a 498% jump in CTR versus LinkedIn targeting alone. The approach also drove 7x better website engagement, a 414% improvement in lead-conversion rate, and 18x overall ROI from closed business, helping Bombora and Hushly reach a highly engaged in-market audience more efficiently.

Hushly

James Kessinger

Chief Marketing Officer