Case Study: Fortinet drives increased pipeline and revenue growth with Bombora Intent data

Fortinet uses Intent data to drive increased pipeline and revenue growth

Fortinet, a leading B2B security company, needed a smarter way to stay ahead in an increasingly crowded market with more clutter and competition. By working with Bombora and using Company Surge® Intent data, Fortinet aimed to improve how it identified and prioritized accounts across the funnel.

Bombora’s Company Surge® Intent data was used across the entire funnel to support better account prioritization and more targeted paid media. The result was increased pipeline and revenue growth, with Fortinet noting that great data can be used in as many places as possible to drive performance.

Fortinet

Hillary Lupo

Senior Manager, Growth Marketing