Case Study: 8x8 boosts LinkedIn engagement with Bombora Company Surge® Intent Data

8x8 introduces Company Surge® to its LinkedIn strategy and drives target account engagement

8x8, a communications platform provider, wanted to improve how it reached in-market accounts on LinkedIn amid growing competition, a larger target audience, and limited budget. Already using Bombora’s Company Surge® Intent data, the team needed a more targeted way to align its advertising with active buyer intent and support a broader account-based marketing strategy.

Bombora’s Company Surge® integration for LinkedIn solved that challenge by sending a weekly updated audience of high-fit accounts and decision makers with strong intent signals directly into 8x8’s LinkedIn Campaign Manager. By focusing ads only on high-fit, high-intent accounts, 8x8 increased engagement and improved click-through performance, including a 67% lift in Sponsored Newsfeed ad click rates.

8×8

Ken Suzuki

Director of Digital Marketing