Case Study: Toyota strengthens dealer digital presence with Bombayworks

Toyota makes tyre business significantly more profitable with Bombayworks

The customer, Toyota Sweden and the Toyota Dealer Association, needed a partner to coordinate campaigns and strengthen the digital presence for their dealers across new and used cars, service, and accessories. The vendor, Bombayworks, was tasked with creating a centrally managed yet locally customizable solution.

Bombayworks developed a WordPress multisite platform to enable structured rollouts of local websites and campaign sites. This scalable solution, supported by a centralized support model, provided dealers with a unified brand profile and faster launch times. The partnership resulted in a flexible digital ecosystem, and specific initiatives like Däckspecialen significantly increased profitability for the tire business.

Toyota