Case Study: Toyota Center Gothenburg Car Rental achieves 162% more conversions with Bombayworks

Toyota Center Gothenburg Car Rental boosts conversions 162% with Bombayworks

Bombayworks partnered with Toyota Center Gothenburg Car Rental, which faced the challenge of competing in Gothenburg's competitive car rental market with a 35% reduced budget. The customer needed a more effective paid search strategy, clear measurement tools, and a data-driven approach to its digital campaigns.

The solution from Bombayworks included implementing Google Analytics 4 and Looker Studio for accurate measurement, a new keyword strategy, and continuous campaign optimization. The results were a 162% increase in conversions and a 75% lower cost per conversion, all achieved despite the smaller budget.

Toyota Center Gothenburg Car Rental