Case Study: Orkla achieves a scalable, unified digital presence with Bombayworks

Orkla launches 150+ brand sites with Bombayworks

Orkla, a Norwegian FMCG group, faced a challenge with a highly complex digital ecosystem consisting of over 20 platforms, 30 suppliers, and 200 websites. This made it difficult and expensive to maintain a consistent brand presence. Bombayworks was engaged as a digital partner to address this issue.

Bombayworks implemented a scalable multisite WordPress solution called the One Orkla Web Platform to consolidate the digital presence. This platform enabled the launch of over 150 brand sites, ensuring global consistency while allowing for local adaptation. The solution streamlined rollouts, improved cost-effectiveness and security, and strengthened brand governance. Bombayworks also developed tailored solutions like the Barnas Matboks service for specific business needs, which helped transform user habits and build customer loyalty.

Orkla