Case Study: Electrolux strengthens digital support and campaign delivery with Bombayworks

Electrolux streamlines support across 100% of European markets with Bombayworks

Electrolux, a leading global home appliance company, faced the challenge of managing its digital presence and providing support across multiple European markets, languages, and systems. They partnered with the vendor Bombayworks to implement a centralized support solution using Optimizely CMS to ensure every team could get the required help and to enhance their digital customer journey.

Bombayworks established The Digital Hub, a one-stop-shop for support, ticket management, and real-time updates, which reduced bottlenecks and enabled smoother market launches. The vendor also worked to enhance Electrolux's digital presence through campaign activation and marketing automation, helping to drive sales both online and offline. This long-term partnership built on close cooperation has helped Electrolux strengthen its digital presence and create value at every step of the customer journey.

Electrolux