Case Study: BoKlok optimises its digital housing journey with Bombayworks

BoKlok prepares for Optimizely 12 launch in early summer 2026 with Bombayworks

Boklok, a housing company, faced the challenge of maximizing conversion on its website in a dynamic housing market. They partnered with Bombayworks to do more than just a technical upgrade from Optimizely 11 to Optimizely 12; they sought to future-proof the site and optimize the entire user journey.

Bombayworks implemented a solution by conducting a deep UX and conversion analysis, combining qualitative insights, quantitative data, and expert reviews. This resulted in a strategic roadmap and a comprehensive report that formed the foundation for a full redesign and technical optimization. The new, optimized site is scheduled to launch in early summer 2026, setting the stage for improved performance and conversion.

Boklok