Case Study: Hunter Fan extends into construction with BOLTGROUP’s user insights research

Hunter Fan launches two new contractor fans with BOLTGROUP

Hunter Fan engaged BOLTGROUP to help extend its powerful brand into the construction market. The challenge was to understand the specific needs of builders and homeowners to identify new product innovation opportunities. BOLTGROUP utilized its expertise in ethnographic research and user insights to tackle this goal.

BOLTGROUP conducted extensive on-site research, observing behaviors like the use of duct tape to modify tools, which revealed significant needs. This led to the design of two rugged fans: the Twin Turbo Fan with a built-in power strip and wheels, and the Sherpa Cart Fan that combines a tool cart, floodlight, and fan. As a result, the new product was selected for a national rollout by a large DIY chain and was touted as the most innovative product at its annual line review.

Hunter Fan