Case Study: Real Milk Paint achieves 66% higher checkout conversions with Bolt

How Real Milk Paint improved their checkout experience and stopped customer attrition

Real Milk Paint, a family‑owned maker of eco‑friendly milk paints serving niche B2B and B2C customers, was losing sales to a clunky, error‑prone checkout (then on WooCommerce with Authorize.net) that produced a 36.9% checkout completion rate and frequent support calls. To address this, they adopted Bolt—implementing Bolt’s one‑click checkout, Bolt accounts, and integrated payments/fraud protection—to deliver a smoother, Amazon‑like checkout experience.

After implementing Bolt, Real Milk Paint saw a 66% increase in completed checkouts within 90 days (rising from 36.9% to 54.6%), a 63% higher conversion rate for shoppers using Bolt accounts versus guest checkout, and 6,000+ Bolt one‑click transactions since launch; customer service calls about checkout issues fell dramatically and Bolt’s integrated payments and fraud protection provided scalability and peace of mind while helping drive repeat B2B purchases and new customers via the Bolt Network.

Real Milk Paint

Shane Siever

Customer Service Head and Social Media Manager