Case Study: DITA Eyewear achieves 72% lift in checkout conversion and 46% drop in cart abandonment with Bolt

How luxury sunglasses brand Dita increased conversion by 72% while providing a premium experience online

DITA, the luxury sunglasses brand, struggled to recreate its concierge-like retail experience online and faced a cumbersome checkout flow plus high exposure to payment fraud — all with a very small ecommerce team and weeks to go before a major sales period. To tackle conversion friction and fraud risk, DITA implemented Bolt’s checkout and fraud-protection platform.

Bolt replaced DITA’s checkout infrastructure and automated sophisticated fraud decisions, deploying in under a week; the impact was immediate and measurable: a 72% lift in checkout conversion, a 46% decrease in cart abandonment, a 14% increase in order approval rate, and virtually eliminated chargebacks. Bolt delivered a premium, faster checkout experience while reducing fraud and boosting DITA’s revenue.

DITA

Cody Cho

Global Vice President of Ecommerce