Case Study: BuyWake achieves 15% checkout conversion lift and near‑elimination of fraud with Bolt

How BuyWake rode the checkout conversion wave and radically decreased fraud

BuyWake, founded by brothers Lee and Eric Elliott, runs BuyWake.com and was held back by a slow, clumsy checkout and an inaccurate fraud solution (previously manual/in‑house). The site used Magento 2 with Braintree payments, and in 2019 BuyWake brought on Bolt to provide one‑click checkout and fraud prevention.

Bolt’s Magento integration was smooth and delivered measurable results: one‑click checkout adoption (11,000+ Bolt accounts), checkout conversion rising to 68% (vs 40% guest) with a reported 15% conversion lift, a 97% order approval rate, significantly fewer chargebacks, and 5% of new shoppers acquired via the Bolt network — plus reduced payment processing fees and responsive support from Bolt.

BuyWake

Eric Elliott

Founder