Case Study: Safford Equipment achieves 53% higher order approval and 54% checkout conversion lift with Bolt

How Bolt increased Safford Equipment’s order approval rate by 53% and fast-tracked their growth from local business to national category leader

Safford Equipment, founded by Keith Bridges to bring large lawn and garden equipment online, faced a sudden surge of fraudulent orders after launching their WooCommerce store, forcing the team to spend about 10 minutes reviewing each order, pause advertising, and stall growth. They turned to Bolt for a combined faster checkout and fraud-detection solution to secure their site and restore confidence in scaling ecommerce operations.

Bolt replaced Safford’s prior checkout workflow and fraud tools, delivering faster, Amazon-like checkout and robust fraud protection. Since switching to Bolt, Safford saw a 53% increase in order approval rate, a 54% lift in checkout conversion, a 100% drop in chargeback costs, and more than 12 hours per month saved in manual order review—results that helped fast-track Safford Equipment from a local business to a national category leader.

Safford Equipment

Keith Bridges

Owner