Case Study: HeadlightsDepot achieves 51% lift in checkout conversion and 8.3% sitewide conversion with Bolt

How Bolt helped Headlights Depot increase checkout conversion by 51%

HeadlightsDepot, a 45+-year leader in online replacement headlights, faced friction and risk-aversion in checkout: manual order reviews, blanket rejections of orders over $100 with mismatched addresses, hesitancy to sell large-ticket items, and customer complaints about checkout bugs while using PayPal, Magento, and PayPal Order Filters. To address this, HeadlightsDepot implemented Bolt’s checkout and fraud-prevention solution.

Bolt replaced the legacy checkout and fraud stack, eliminating manual reviews and enabling confident acceptance of more high-value orders. The change delivered a 51% lift in checkout conversion, an 8.3% lift in sitewide conversion, acceptance of up to 20% more large-ticket orders, complete fraud protection, a 27-day go-live, and a 44x ROI, while freeing the team from manual fraud reviews.

HeadlightsDepot

Jay Tannenbaum

Chief Executive Officer