Case Study: Authentic Brands Group achieves seamless, cross-brand frictionless checkout for Forever 21 and its portfolio with Bolt

Authentic Brands Group Partners with Bolt to Power Forever 21’s Online Checkout Experience

Authentic Brands Group (ABG), owner of brands such as Forever 21, Brooks Brothers and Juicy Couture, faced a rapid digital acceleration and needed a mobile-first, frictionless and secure checkout that could work across its diverse brand portfolio while preserving each partner’s tech stack. To solve that challenge for Forever 21 and other ABG properties, ABG selected Bolt—implementing Bolt’s checkout and Bolt Accounts to provide a unified, cross-brand payment and account experience.

Bolt implemented Bolt Accounts and a streamlined checkout overlay that lets shoppers save payment details once and use a single account across ABG’s network, while integrating with ABG’s existing commerce stack (e.g., Salesforce Commerce Cloud) and fraud tools. The Bolt solution readied Forever 21 for peak seasons, enabled a consistent mobile-first experience for ABG’s more than 50 million shoppers, reduced checkout friction and set the stage for cross-brand initiatives like a planned loyalty program—demonstrating Bolt’s ability to deliver faster, more seamless checkout across the ABG portfolio.

Authentic Brands Group

Nick Woodhouse

President and CMO