Case Study: Walmart achieves national media dominance for a sustainable packaging launch with Bolt PR

Walmart boosts supply chain visibility with Bolt PR, earning 240 media placements

A sustainable packaging technology leader partnered with Bolt PR to overcome the challenge of cutting through the noise at a major industry event and shifting its narrative from technical specifications to a compelling story about sustainability and efficiency. Without a centralized media roadmap, the launch of its collaboration with Walmart risked being a localized announcement rather than a global industry milestone.

Bolt PR implemented a multi-layered campaign featuring an embargoed media strategy, on-site event management, and thought leadership positioning. This solution secured flagship coverage in premier outlets like The Wall Street Journal and transformed the launch into a viral industry milestone. The results for Bolt PR's client included over 240 media placements, 14.1 billion+ media impressions, and the establishment of its executives as credible thought leaders.

Walmart