Case Study: Texas Whiskey Original Builds National Awareness with Bolt PR

Texas Whiskey Original earns 400+ pieces of coverage with Bolt PR

Texas Whiskey Original, a small spirits brand, sought to expand its story and products beyond its Texas roots to build national awareness and a loyal customer base, despite having limited product availability outside its regional market. The brand partnered with Bolt PR to overcome this challenge and build authentic awareness through craft conversation across the country.

Bolt PR implemented a multi-faceted strategy using media relations, influencer marketing, and event activations to put the brand in front of key industry voices. The solution included crafting educational materials and orchestrating media trips to the distillery. As a result, Bolt PR secured hundreds of media placements, generated 1.5 billion media impressions, and was named PR agency of the year in the spirits category for its work elevating the brand's profile.