Case Study: St Pierre boosts U.S. bakery brand awareness with Bolt PR

St Pierre secures 200+ media placements with Bolt PR

St Pierre, an international bakery brand, sought to expand its visibility and become the leading authentic French brioche brand in the U.S. market. The key challenge was to drive household buzz and strengthen national brand awareness, requiring a strategic PR approach to secure third-party credibility through product placements, data insights, and activations. To address this, they partnered with vendor Bolt PR for its public relations services.

Bolt PR implemented an always-on PR strategy featuring proactive media relations and integrated campaigns. This solution secured over 200 media placements in notable outlets like Fox News and Martha Stewart, achieving a 2B+ media reach and 100% earned media share of voice against core competitors. The campaign successfully elevated the brand's visibility, secured broadcast TV segments, and drove significant household buzz for St Pierre.

St Pierre