Case Study: a leading home services franchise drives qualified leads with Bolt PR

Leading Home Services Franchise drives 200+ qualified leads in seven months with Bolt PR

The customer, a leading home services franchise, faced the challenge of driving qualified lead generation for franchise development across target markets. They partnered with Bolt PR, which utilized a multi-faceted approach including PR, social media marketing, SEO, and PPC/SEM to address this need.

Bolt PR implemented an integrated solution that combined proactive media relations, organic social media, and website optimization to build top-of-funnel awareness. This was supported by a custom paid strategy focused on lead generation. The results were significant, with Bolt PR driving a 47% increase in organic website traffic, a 44% increase in CTR, and over 200 marketing-qualified leads within the first seven months of the partnership.