Case Study: a leading bakery boosts brand presence and community engagement with Bolt PR

Leading Bakery boosts brand presence with Bolt PR and secures 5B earned media impressions

The leading bakery chain faced the challenge of securing impactful media coverage and building loyal local communities as it expanded into new markets nationwide. It partnered with Bolt PR, which leveraged its food and beverage industry expertise to provide proactive media relations and narrative development services.

Bolt PR implemented a targeted media relations strategy and developed a specialized franchise playbook for new store openings. This solution generated 118 media placements and nearly 5 billion impressions, establishing the brand in major national outlets. The campaign also empowered franchisees to enhance local traffic and community ties, contributing to a 180% surge in yearly profit for the bakery chain.