Case Study: Motorcycle Racing Achieves National Spotlight with Bolt PR

Bolt Developed a Strategic Media Relations Plan boosts motorcycle racing with Bolt PR, driving 650M media impressions and a 20% attendance increase

The customer, a U.S. motorcycle racing series, faced the challenge of achieving mainstream media exposure and reaching new audiences to sustain its growth after being saved from near extinction. Bolt PR was engaged to develop a strategic media relations plan aimed at overcoming this lack of visibility.

Bolt PR implemented a solution focused on creating compelling, personal narratives about the series' leaders and athletes to resonate with non-racing audiences. By securing hundreds of placements in local, regional, national, and trade media, Bolt PR helped the client achieve significant results, including over 650 million media impressions, a 20% increase in race attendance, and a 65% year-over-year increase in subscribers.

Bolt Developed a Strategic Media Relations Plan