Case Study: an online bakery achieves 1 billion media impressions with Bolt PR

an online bakery drives 1B media impressions with Bolt PR

An online bakery with an established ecommerce business faced the challenge of launching a new local brick-and-mortar retail location while continuing to serve and elevate awareness with its national online audience. The vendor, Bolt PR, was engaged to provide a PR strategy using services like proactive media relations, influencer engagements, and event partnerships.

Bolt PR implemented a solution focused on media relations for the grand opening and a campaign to drive trials and online reviews. The results generated by Bolt PR included one billion total media impressions and 49 million media impressions specifically for the grand opening. This coverage included a four-page magazine spread and features in major outlets, alongside growing an organic Facebook following to over 4,000 fans.

(online Bakery)