Case Study: Leading Global Fitness Company achieves rapid phishing and fraud takedowns, reduced workload, and scalable enforcement with Bolster AI

Bolster Helps Protect a Company’s Brand, Reduce Workload, and Scale Enforcement to Handle Spikes in Phishing and Fraud Site Detection and Takedown

Leading Global Fitness Company, which sells products in over 65 countries and offers localized services and paid subscriptions, faced unpredictable spikes in phishing and fraud sites that illegally used its brand. A small, already-stretched brand protection team was hampered by long takedown times, manual documentation and reliance on outside counsel, so the company turned to Bolster AI for brand monitoring and automated takedown services powered by its AI platform.

Bolster AI deployed AI-driven detection, automated evidence collection, and host submission workflows to remove fraudulent sites and continuously monitor for reoccurrence. As a result, Bolster AI reduced takedown time from weeks to under 24 hours, eliminated manual documentation and correspondence reviews, cut outside counsel costs, and saved the enforcement team hundreds of hours per month while enabling the company to scale through sudden spikes in phishing and fraud.