Case Study: Xbox achieves global retail game sales growth with Bolser’s Xbox Interactive Services

Xbox reaches 60% of global market making retail websites with Bolser

Bolser was engaged by Xbox to develop a digital application that would influence buying behavior for a Gen Z audience. The challenge was to create a rich, immersive, and personalized mobile experience that could be seamlessly implemented across global retail partner websites while meeting various accessibility, security, and performance requirements.

Bolser designed and built the Xbox Interactive Services (XiS) app, a unique omnichannel application featuring curated livestream videos, augmented reality views of products, and Azure AI supporting 17 languages. The solution won the 2022 Innovation of the Year award and is featured on over 60% of global retail websites, significantly impacting sales and leading to continual evolution of the platform.

Xbox