Case Study: The Body Coach achieves higher app store visibility and organic downloads with Bolser's ASO strategy

The Body Coach boosts organic search downloads by 58% with Bolser

The Body Coach, a fitness brand led by Joe Wicks, faced the challenge of competing in a saturated app market dominated by large global brands with big budgets. These competitors used high-volume campaigns to influence app store algorithms, which made it difficult for smaller, personality-led apps to gain visibility. To punch above its weight, the customer needed to find a way to level the playing field and drive quality app subscriptions, partnering with the digital agency Bolser on an app store optimization (ASO) strategy.

Bolser implemented a holistic ASO solution that included strategic audits, a best-in-class publishing process, visual storytelling, and precision metadata. This strategy successfully transformed app store discovery into downloads, delivering a significant uplift across both major app stores. The measurable results for the Body Coach app included a 58% increase in organic search downloads on Android and an 11% increase in organic search impressions on Apple. Bolser's work effectively drove quality subscriptions while maintaining the integrity of the Joe Wicks brand.

The Body Coach