Case Study: TeachMe Anatomy App boosts downloads and revenue with Bolser's ASO and UX strategy

TeachMe Anatomy App boosts Google Play downloads 55% with Bolser

Teach Me Series, a provider of the TeachMe Anatomy app, faced the challenge of standing out in the highly competitive medical app category. Their app had never been fully optimized for the app stores, limiting its visibility and downloads. They partnered with digital agency Bolser for a comprehensive App Store Optimization (ASO) service to address this.

Bolser implemented a full ASO strategy, conducting an audit, keyword research, and optimizing the app's metadata. Their team also created a demo video and ran targeted paid ad campaigns on both Google Play and the iOS App Store. The results were exceptional, with Bolser's work leading to a 55% increase in Google Play downloads and a 100% increase in iOS in-app purchase revenue. Their ad campaigns also significantly outperformed industry averages for CPC, CTR, and conversion rate.

TeachMe Anatomy App (Teach Me Series)