Case Study: Taco Bell achieves faster, more engaging UK website performance with Bolser

Taco Bell boosts traffic 60% with Bolser

Bolser was selected by Taco Bell to redesign its UK website. The challenge was to improve the customer journey and user experience, creating a high-performing website optimized for local search to support the brand's anticipated rapid growth.

The Bolser team redesigned and developed a new site, aligning it with the US brand while incorporating a fresher feel and features like a dietary filter. They delivered a custom CMS and a site heavily optimized for local search. As a result, Taco Bell saw a 60% increase in traffic within six months, a 35% increase in new visitors year-over-year, a 63% improvement in page load speeds, and a 198% increase in page views year-over-year.

Taco Bell