Case Study: Sony achieves global reach with Bolser's world-first VR geolocation game

Sony launches world-first VR game in 110 countries with Bolser

Sony tasked digital agency Bolser with designing and building a new game that would combine augmented reality, geolocation, and PlayStation integration to create a novel player experience.

Bolser created, designed, and built a world-first virtual reality geolocation game. The solution, engineered in C++, resulted in a monumental hit that achieved 33% penetration of the target market and was played in over 110 countries, with over 400,000 unique tags placed worldwide.

Sony