Case Study: RAF Museum boosts digital engagement and visitor conversions with Bolser

RAF Museum boosts conversion rate by 25% with Bolser

The RAF Museum faced the challenge of inspiring new audiences to visit and increasing footfall by 40%, while competing for family entertainment budgets. To reach the right people with the right messages, they partnered with digital marketing agency Bolser to improve digital engagement and commercial performance.

Bolser implemented a multi-channel digital marketing strategy using Paid Social, PPC, and SEO. This solution combined always-on activity with high-impact seasonal campaigns, utilizing AI for content planning and optimization. The results were significant, including a 12% year-on-year lift in impressions, a 36-place jump in organic search ranking, a 140% surge in campaign page views from paid social, and a 25% increase in overall conversion rate.

RAF Museum