Case Study: RAF Museum boosts digital engagement and bookings with Bolser

RAF Museum boosts ‘Book now’ clicks by 124% with Bolser

The RAF Museum faced the challenge of modernizing its outdated and complex legacy website to improve accessibility, performance, and the overall digital visitor experience. The goal was to better support its long-term strategy by attracting new audiences and increasing footfall. To address this, the museum partnered with digital marketing agency Bolser for a comprehensive website transformation.

Bolser implemented a research-led UX design and development solution on the existing WordPress platform, creating a mobile-first, accessible, and visually engaging website. The results were significant, including a 124% increase in 'Book now' clicks and a 173% rise in landing page views. The new site delivered by Bolser successfully increased user engagement and provided a strong foundation for the museum's future digital ambitions.

RAF Museum