Case Study: National Theatre at Home achieves 6x ROI and 123% more paying subscribers with Bolser SEO

National Theatre at Home boosts new paying subscribers 123% with Bolser

National Theatre at Home, a streaming service from the UK's National Theatre, needed to increase its global base of paying subscribers. To achieve this, they faced the challenge of improving their online visibility to better reach a targeted international audience of drama enthusiasts. They engaged the digital marketing agency Bolser to implement a comprehensive SEO strategy.

Bolser conducted a full audit and used AI-driven analysis to shape a new SEO strategy focused on high-performing keywords related to famous actors and productions. They implemented technical fixes and research-based content changes to the website and app. This work delivered a 6x return on investment for National Theatre at Home, more than doubling new paying subscribers and achieving a 123% increase in that metric. Bolser also secured top search rankings and Google features for nearly 200 keywords, attracting subscribers from 184 countries.

National Theatre at Home