Case Study: Microsoft achieves global retail sales impact with Bolser’s Interactive Studios platform

Microsoft launches retail video platform across 30+ countries with Bolser

Microsoft Interactive Studios, a division of Microsoft, faced the challenge of empowering shoppers and driving sales in a competitive retail environment. They needed to develop an omnichannel, cutting-edge technical solution to provide high-quality, user-controlled product information and bridge the in-store "information gap." Bolser was engaged as the primary partner to address this challenge.

Bolser designed and built the MiS platform, a world-first retail sales video solution. This omnichannel platform features user-controlled demo videos, an AI assistant, and QR code integration for mobile sharing. The results were a global impact on sales, with the platform deployed in over 30 countries, supporting 22 languages, and used by 175 retail partners across 1200 stores.

Microsoft