Case Study: Microsoft achieves a striking, user-friendly MIS website with Bolser

Microsoft launches a stand-out MIS site with Bolser for 16,000 employees

Microsoft, a leading technology company, faced the challenge of designing a striking and impactful new website to promote its Industry Solutions (MIS) services. The goal was to stand out in the competitive consultancy market with a site that was informative, reflective of the target market's needs, and fully compliant with strict Microsoft brand guidelines.

Bolser implemented a research-based UX design process within the Microsoft.com framework. This involved a discovery phase, competitor analysis, and the creation of user personas to inform the design. The vendor delivered a creative, user-friendly site that successfully showcased MIS's services. The results were highly positive, with the new designs presented to all 16,000 MIS employees and the team expressing great satisfaction. Bolser's work led to a continued partnership with Microsoft on new projects.

Microsoft