Case Study: Microsoft showcases public infrastructure expertise with an immersive digital experience from Bolser

Microsoft builds a Hudson River digital prototype with Bolser featuring 6 strategic locations

Microsoft, a provider of software and support for critical public infrastructure, faced the challenge of telling its story in an engaging way that highlighted the humanity behind its technology. The company enlisted digital agency Bolser to build a narrative-driven digital prototype that would cover video, audio, text, and photography.

Bolser designed and built a visually stunning, interactive website prototype featuring audio, video, and expert interviews gathered along the Hudson River. The solution used a simplified map as a pivotal navigational feature, creating an immersive and engaging platform that exceeded expectations. The final product successfully showcased Microsoft's abilities and demonstrated the potential of using narrative-driven digital experiences to engage prospective clients.

Microsoft