Case Study: Microsoft boosts retail staff engagement and sales with Bolser's UX redesign and replatforming

Microsoft boosts sales across 3,000 retailers with Bolser

The customer microsoft faced the challenge of increasing engagement and utilization for its ExpertZone online retail community, which required improvements in usability, personalization, and accessibility. They also needed to migrate the platform from a legacy system to Adobe Captivate Prime to streamline development. To address this, they partnered with vendor Bolser.

Bolser implemented the solution by conducting extensive user research and UX design, including journey mapping and the application of gamification techniques. They utilized agile methodologies and collaborated with Adobe's team to build a new, personalized, and accessible platform. The results for microsoft included huge increases in retail staff engagement and sales, with the platform successfully driving sales in over 3000 retailers worldwide.

Microsoft