Case Study: McDonald's boosts app ratings and downloads with Bolser's AI-powered App Store Optimisation

McDonald's boosts app ratings from 3 to 4.8 stars with Bolser

McDonald's UK challenged Bolser to improve the awareness and usage of its My McDonald's click and collect app within a three-month timeframe. The key issues were a low app store rating impacting visibility and a massive backlog of over 70,000 customer reviews that needed to be managed.

Bolser implemented an AI-driven app review management system to analyze and categorize the reviews, remove invalid ones, and prioritize necessary app improvements. This solution enabled a 24-hour response time to customer feedback. As a result, the app's star rating dramatically increased from 3 to 4.8 stars, and daily download rates rose by 19%, significantly boosting the app's performance.

McDonald's