Case Study: Leeds Teaching Hospitals boosts patient awareness and surgical readiness with Bolser

Leeds Teaching Hospitals drives 1,000,000+ impressions in 2 months with Bolser

The customer, Leeds Teaching Hospitals, faced the challenge of connecting with a local audience to change lifelong health habits and improve surgical outcomes. They enlisted the digital marketing agency Bolser to create an integrated campaign that would clearly communicate benefits and reach a broad audience across various media channels.

Bolser developed the "Shape Up 4 Surgery" campaign, built around the memorable acronym "PLAN," and implemented it across a dedicated microsite, animated video, and targeted social media ads. This solution achieved significant results, generating over 1,000,000 impressions and 5,000 landing page views with a click-through rate that exceeded healthcare industry averages, demonstrating the high impact of Bolser's targeted approach.

Leeds Teaching Hospitals